Inclusion Criteria:

• 1. History of uncontrolled hypertension, identified from the electronic health record problem list and an average systolic BP 140-199 or diastolic BP 90-119 mm Hg at 2 ambulatory visits, one of which is within 6 months of study entry
• 2. Residence in one of 48 counties categorized as rural by the Center for Rural Pennsylvania;
• 3. English-speaking at level appropriate for informed consent and study participation;
• 4. No plans to relocate from the area within 12 months of enrollment.

Exclusion Criteria:

• 1. Heart failure necessitating hospital admission ≤3 months prior to study inclusion;
• 2. Acute coronary syndrome (defined as at least 2 of the following: chest pain, ischemic electrocardiographic changes, or troponin ≥0.1 ng/mL) ≤3 months prior to study inclusion;
• 3. Planned major surgery, cardiovascular or non-cardiovascular;
• 4. Pregnancy or planned pregnancy within 12 months;
• 5. Presence of non-cardiovascular conditions likely to be fatal within 12 months (e.g., cancer);
• 6. Inability to comprehend the study protocol, defined by failing 3 times to answer correctly a set of questions during consent;
• 7. Institutionalized status (e.g., nursing home, incarceration);
• 8. Inability to operate a smartphone or HBPM device due to sensory or neurocognitive deficit.